Role: Lead Creative Producer

In 2019 Lyft took over as the bike share provider for the Bay Area, and we were tasked with rebranding all of the old Ford GoBikes. The objective was to beautify the city and bring delight to our customers. We decided to partner with culturally relevant artists Zio Ziegler, Hueman, and Barry McGee to design art for the bikes. To add an experiential element we hosted a launch party and gallery opening where partygoers could view the original art, learn more about bike share systems across the US, and even decorate a select set of bikes with custom Barry McGee stickers.