MasterClass Photography

Role: Creative Director

Upon joining MasterClass, I was tasked with setting a new creative vision for photography at the brand. We believed that photos were an instant opportunity to create intimacy and connection between our instructors and viewers, and thus our guiding principal was that our subjects should always be engaged — either with the viewer or in their craft. We also wanted to step away from the traditional grey backdrop and add more color and life to the brand. Selected instructors (and photographers) below: Malala (Christian Cassiel), Cornel West (Derek Reed), Questlove (Derek Reed), Metallica (Josh Telles), LeVar Burton (Josh Telles), Geno Auriemma (Drew Gurian), Issa Rae (Ramona Rosales), Alicia Keys (Drew Gurian), Ringo Starr (Josh Telles), Wayne Gretzky (Mary Beth Koeth), Parris Goebel (Charles Howells), Lewis Hamilton (Christian Cassiel), George W. Bush (Celeste Sloman), and Walter Mosley (Ari Magg).

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