Role: Executive Producer

In 2019 Lyft was headed for IPO, and we decided to turn the event into a full 360 integrated campaign. The objective was to reintroduce Lyft to the world as a more mature public company and to highlight our brand values: the “Y” we do this. Utilizing short form video, long form video, digital, paid, OOH, print and experiential, the campaign was a huge success as the initial IPO soared in value. My role was to oversee all static and video asset production, examples of which can be seen below.