Role: Associate Creative Director, Art Director

One of my responsibilities at MasterClass was to art direct all the static elements for more than a hundred successful class launches. From photo shoots to final delivery of digital, social, email, and performance assets, this work required great attention to detail and innovative thinking. Below you will see assets associated with the launch of the Naomi Campbell class. The objectives of these assets were to excite existing users, and activate potential new customers. I was on set to creative direct the photo shoots, and worked with our video and design team to build all the final assets.